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WWE and Milk launch Protein Fight Club in Brooklyn: photos
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# n4 J$ Z1 l8 O& M" |; IWWE and MilkPEP launched the brand-new Protein Fight Club campaign at the world-famous Gleason's Gym in Brooklyn, N.Y.
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9 ~# K8 j3 A* N+ pThe campaign's official hashtag is #MilkWins.$ h. H+ F: u( I1 u+ {. @. K
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2 W( o- M* m. g5 V8 XMilkPEP's vice president of marketing, Julia Kadison, started off the presentation./ s( T0 ]3 y& j+ y. ~' F7 z5 ], a
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! X0 E) Z7 j. c: v( l" TMilkPEP is the organization behind the wildly influential "got milk?" series.2 b2 y7 j* ?, g, q
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Dave Grotto, a registered "Guy-a-titian," joined the presentation to discuss the benefits of drinking milk as a source of protein.
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Grotto introduced Triple H, who understands the importance of the protein that milk can provide.
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Three vignettes were shown as a part of the brand-new Protein Fight Club campaign, featuring milk laying the smackdown on other common breakfast foods.# I a5 V ^; z
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0 n( x! O. _6 f2 X8 U4 `4 b& \Stephanie McMahon spoke from the perspective of a mom about how critical milk is to kids' diets.9 N8 b/ J5 u* J! R, Z
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The Game and Stephanie presented a custom WWE Championship to MilkPEP, including unique Protein Fight Club sideplates.
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! d1 A9 V7 S7 \7 lTo milk!
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Gleason's Gym was the training home of Mike Tyson, real life "Raging Bull" Jake LaMotta and the great Muhammad Ali.
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+ o" P. x. k+ gWWE Hall of Famer Johnny Rodz operates a wrestling school based at Gleason's, and has trained Tommy Dreamer, The Dudley Boyz, Tazz and Matt Striker, among many others.
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+ X" a/ b, X+ X2 ^9 t+ w% w' _4 HOnly in Brooklyn's hipster haven can milk-pourers get away with a prohibition-era mustache.
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