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WWE and Milk launch Protein Fight Club in Brooklyn: photos
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WWE and MilkPEP launched the brand-new Protein Fight Club campaign at the world-famous Gleason's Gym in Brooklyn, N.Y.
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2 e4 S1 U9 l/ d& u. p$ @) lThe campaign's official hashtag is #MilkWins.
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MilkPEP's vice president of marketing, Julia Kadison, started off the presentation.1 s% p4 N" Q; B' {5 ]
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MilkPEP is the organization behind the wildly influential "got milk?" series.
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Dave Grotto, a registered "Guy-a-titian," joined the presentation to discuss the benefits of drinking milk as a source of protein.
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+ ?4 A5 Q8 N4 zGrotto introduced Triple H, who understands the importance of the protein that milk can provide.
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0 n0 N. @) A) @2 h5 FThree vignettes were shown as a part of the brand-new Protein Fight Club campaign, featuring milk laying the smackdown on other common breakfast foods.
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+ k8 N9 t9 r9 A2 e! bStephanie McMahon spoke from the perspective of a mom about how critical milk is to kids' diets.2 C5 Q6 k7 D) j! O9 T' [3 R5 l
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- b( Y& `: p7 JThe Game and Stephanie presented a custom WWE Championship to MilkPEP, including unique Protein Fight Club sideplates.2 g: I/ O9 G" m& U) \( Q
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To milk!
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Gleason's Gym was the training home of Mike Tyson, real life "Raging Bull" Jake LaMotta and the great Muhammad Ali.6 T, k0 c3 A, H- H4 Z7 }
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+ _- `* W& r. Q" B" CWWE Hall of Famer Johnny Rodz operates a wrestling school based at Gleason's, and has trained Tommy Dreamer, The Dudley Boyz, Tazz and Matt Striker, among many others.
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% e$ V0 _7 q# e. VOnly in Brooklyn's hipster haven can milk-pourers get away with a prohibition-era mustache.
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