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Mattel reveals 2012 WWE action figure packaging8 \0 K/ X+ h7 P$ |" {
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. H7 P5 H( M8 o9 I8 _1 yFor 2012, Mattel unleashes an all-new look to their WWE product packaging.6 p8 H, w% d2 ~* E' U" i
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The new packaging is based on the dynamic, aggressive poses of WWE Superstars, themselves.9 e5 D0 q: `6 v
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Mattel's package designers worked with WWE over a three-day period to shoot original, all-new images of WWE's ring warriors.
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More than 75 Superstars were photographed, including The Game.7 b; f$ d) F1 @' Q% H
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! u8 T$ F0 \/ T# ~2 sBehold: The new look of Mattel's WWE Basic Series!
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The initial rollout of Basic Series figures bear a numbering scheme, kicking off with Rey Mysterio at No. 1.; I h; I3 b; A. i
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- w* L* _7 s/ _( \7 K' f( ?All Basic Series going forward will not be numbered, though Mattel will continue to release six new Basic figures each month.. |4 u+ t- i9 d. j o7 ]; o0 z
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: p0 z# a G/ v* h! N; }WWE's Queen of Cougardom, Vickie Guerrero, makes her Mattel debut in Basic Series 1.
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9 c! y! _4 W( N+ ]/ T, J6 s* mAll Superstars, Divas and Legends making their first appearance in a Mattel line will include a packaging sticker indicating their milestone release as a true collector's item.
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In 2012, Mattel two-piece figure series will be "Battle Packs" featuring rival Superstars.
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Battle Packs will also include accessories in every pack.! e; |/ O* i+ ?3 ~# G2 U- ], Y6 j* e
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# m% r$ x' G d7 h9 Q/ E zLike the Basic Series, Mattel's Battle Packs card backs will feature other Superstars in the series, using their unique photos.
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5 f: |/ w% r0 w( w1 z/ Q$ n, @7 `# FLike Vickie Guerrero, Alex Riley makes his Mattel action figure debut. A-Ry joins The Miz in their Battle Pack.
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$ ?) Q* v3 ?% D3 T% s" RRiley visited Mattel's world headquarters to see the entire figure-making process, including package design.+ e; G t9 u+ b* j0 p
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- K2 I: ^1 O) d8 W0 q1 jMattel's WWE Elite figures are also updated for 2012.
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The Elite Collection continues its numbering with series 12 as the first of 2012.
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The Viper is among the Superstars featured in Elite Series 12.
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Not only WWE action figures will have the updated look for 2012 ...
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... accessories like the Championship Belt assortment boast the fresh look for the new year. |
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发表于 2011-9-27 06:42
发表于 2011-9-27 06:46
