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WWE and Milk launch Protein Fight Club in Brooklyn: photos
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WWE and MilkPEP launched the brand-new Protein Fight Club campaign at the world-famous Gleason's Gym in Brooklyn, N.Y.
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' r3 I! D, g( t9 L# EThe campaign's official hashtag is #MilkWins.
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MilkPEP's vice president of marketing, Julia Kadison, started off the presentation.
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MilkPEP is the organization behind the wildly influential "got milk?" series." c) Z4 B: H+ C. ?2 D
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Dave Grotto, a registered "Guy-a-titian," joined the presentation to discuss the benefits of drinking milk as a source of protein.1 V/ v8 S Q6 m6 ~9 q8 y
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Grotto introduced Triple H, who understands the importance of the protein that milk can provide.% m# P4 Z4 V) ], U
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Three vignettes were shown as a part of the brand-new Protein Fight Club campaign, featuring milk laying the smackdown on other common breakfast foods.
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Stephanie McMahon spoke from the perspective of a mom about how critical milk is to kids' diets.
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The Game and Stephanie presented a custom WWE Championship to MilkPEP, including unique Protein Fight Club sideplates.
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Gleason's Gym was the training home of Mike Tyson, real life "Raging Bull" Jake LaMotta and the great Muhammad Ali.
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$ i4 M( s6 e3 x/ b/ _, q VWWE Hall of Famer Johnny Rodz operates a wrestling school based at Gleason's, and has trained Tommy Dreamer, The Dudley Boyz, Tazz and Matt Striker, among many others.
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Only in Brooklyn's hipster haven can milk-pourers get away with a prohibition-era mustache.
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